Both of the following campaigns used pictures to evoke emotion from the viewer. I believe both ads are very effective in getting their message out
Campaign Name: Bullying Prevention
The Ad Council is leading a national anti-bullying campaign targeting parents to address one of the most important issues facing our children today. The bullying statistics are staggering with 13 million children - 1 in 4 a year - experiencing some form of bullying (as the bully, bullied or both). Currently there is no national effort targeting parents, who unfortunately, are not properly prepared to deal with the complexities of bullying today. Bullying is a concern for parents, but not something they proactively discuss with their children until it directly impacts their child. The goal of the campaign is to help provide a bully-free, safe environment for all students, and to raise awareness about the seriousness of bullying. The campaign will encourage parents to talk to their children about the safe steps they can take to be more than a bystander in a bullying situation.
Sponsor Name: Waitt Institute for Violence Prevention, U.S. Department of Health and Human Services (HHS), The Bully Project, U.S. Department of Education, AOL, Free to Be Foundation, Johnson & Johnson, Facebook
Campaign Name: Fatherhood Involvement
More than 79% of Americans feel "the most significant family or social problem facing America is the physical absence of the father from the home." Research indicates that fatherlessness correlates closely with crime, educational problems and adolescent difficulties. This campaign is designed to help dads understand that their presence is critical to the well-being of their children. With a presence in broadcast, print, outdoor and Internet media, the PSAs urge audiences to call 1-877-4DAD411 or visit www.fatherhood.gov for information about how to become a better father. The campaign recently expanded its focus to specifically address the unique aspects of father absence in the underserved African-American and Hispanic communities.
Sponsor Name: National Responsible Fatherhood Clearinghouse, U.S. Department of Health and Human Services' Administration for Children and Families, Office of Family Assistance
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